Organic baobab fruit powder

Known as the “Queen of Superfruits,” Baobab boasts an unparalleled nutritional profile and is naturally bursting with fiber, essential minerals, electrolytes and antioxidants. The fruit has a light and subtly tangy flavor that blends perfectly with other fruit flavors, making for a nutrient-rich addition to a number of food and beverage products. The well-rounded nutritional profile of Baobab lends itself to a wide range of uses and provides a number of opportunities for food innovation, depending on what the manufacturer wishes to highlight – for example, antioxidants, fiber, prebiotics, low GI, diabetes or blood alkalization.

Baobab’s significant growth is set to continue

471%

SPINS Senior Nutrition Researcher, Kimberly Kawa, saw “noteworthy growth of functional-ingredient Baobab in SPINS data for the vitamins and supplements category, up approximately 471% on April 16, 2017 over the prior 52 weeks”.

The beverage market has been embracing Baobab Fruit as a functional ingredient. Coca-Cola launched a low calorie beverage containing Baobab Fruit called Aquarius Vive. Alex Beckett from Mintel observed in March 2017 that Baobab Fruit is now wending its way into such beverages as shakes and energy drinks.

81%

In January 2017, SPINS Natural Products Researcher, Paige Leyden, cited Baobab Fruit sales growth of 81% within the natural channel for 2016 over the previous year.

40%

The fruit saw a 40% growth in global product launches in 2016 according to Innova Market Insights data.