10 Healthy Snacks You’ll Actually Want to Eat Originally Posted on: SnobEssentials.com By: Sharon Feiereisen on March 4, 2016 Snacking is an inevitable part of most of our days, especially as the temperatures drop. You can never go wrong with veggies or a piece of fruit (say what you want…I don’t trust any diet […]
Is Africa’s Ancient Baobab Tree Growing the Next Superfood?
Originally Published on National Geographic, March 1st 2016, by Geeta Maker-Clark
Driving out of Dakar into the fine sandy dust of the Senegal countryside, people become scarce along the dirt tracks. All I see for miles are a few scattered thatch-covered homes, some patches of greens growing beside them, and lots of scrubby grass. Then, the landscape feels other-worldly as the trees become more dense. These are not your every day-looking neighborhood oaks, but rather, enormous, magical beings that appear to have been there since the beginning of time. They are baobab trees.
Read the complete article here: http://bit.ly/1T6AN4j
(Photograph by Georges Gobet, AFP, Getty)
Baobab Foods predicts baobab will explode in the US beverage industry: Featured on BeverageDaily.com
Originally Posted by: Douglas Yu, February 16th 2016
SPINS data shows baobab sales have increased 208% in all natural sales channels from June 2014 to July 2015, and 267% in supplements. US supplier Baobab Foods is working with beverage companies, including Suja Juice, to incorporate the African “superfruit” into their products.
Catch the full interview here: http://www.beveragedaily.com/Markets/Baobab-Foods-predicts-baobab-will-explode-in-the-US-beverage-industry
Fruits of Their Labor: Featured on Package Design Magazine
Originally Posted By: Keith Loria, February 19th, 2016
When reviewing the performance and packaging for its Baobest BaoBites and Baobab Superfruit powder, Baobab Foods wanted to increase the appeal of both products to different target consumers in boutique brand’s fan base.
“We had done a design a couple of years ago, just to have up online as we were developing plans for Baobab, but nothing too elaborate,” says Stephan Broburg, general manager of Baobab Foods. “When we looked at it a year-and-a-half ago, now that we had the BaoBites and superfruit snacks, we wanted to redevelop it into something that would go with the Baobab powder.”
Creating cross-generational appeal
Baobab Foods called on Centric Brand Anthropology to help it find visual brand identities that both target markets would crave.
“They are known for doing a lot of consumer research and their approach deals with a lot of cultural anthropologists, so it’s not just relying on surveys; they are in people’s houses seeing how they live and how they use consumer products,” Broburg says. “They do a lot of research so they were able to help us figure out the target audience.”
-See the full article at: http://www.packagedesignmag.com/content/fruits-of-their-labor
Snacks that Give Back: These 7 between-meal bites not only satisfy your hunger but they also go the extra mile and give back to charity
Originally Posted By: Lara McGlashan MFA CPT, January 7th, 2016
Whether you’re fending off a mid-afternoon snack attack or need to eat on the go, stave off the hangries with these 7 healthy snacks. As part 3 to our Giving Back series (see part 1 here and part 2 here), these nutritious nibbles are also affiliated with fantastic charities, helping feed, water, clothe and employ thousands of people around the world. Nice noshing!
Made from the fruits of the ancient African Baobab tree, harvested by hand and managed sustainably, BaoBites has 10 times the antioxidants as acai, helping support your immune system and fight inflammation. It also assists with recovery from tough workouts with plenty of potassium and is gluten-free, vegan, Non-GMO, high-fiber and nutrient dense.
Giving Back: Harvesting the baobab fruits creates ethical and sustainable job opportunities for local workers, and 30 percent of each baobab harvest remains in the community for local consumption
Featured on Triathlete and Triathlete Magazine, January 2016
On the package of Baobest BaoBites superfruit snacks ($9.99 for 5.5 ounces, Baobabfoods.com), it warns that they’re “deliciously addictive,” and the Triathlete staff can attest to that. These small fruit cubes, available in pomegranate, peach mango and blood orange flavors, are made with real fruit concentrate and organic baobab fruit powder with a sweet (but not too sweet) flavor. We liked them straight out of the bag, but they’re also great baked into muffins, sprinkled on oatmeal or added to trail mix. Baobab is a fruit packed with fiber, antioxidants, vitamin C and potassium, making these chews a convenient way to eat some phytonutrients in the winter months.
Read more at http://triathlon.competitor.com/2016/01/nutrition/loving-right-now-baobest-baobites_127765
Fuel Buzz: Baobab Fruit Powder
Originally published on Fuel Buzz: Baobab Fruit Powder
By Ryan Wood, Published Apr. 30, 2015
We’re always looking for ways to sneak nutrients into things we eat almost every day, so naturally we took an interest in baobab fruit powder.
Baobab is a tree native mostly to southern Africa. The pulp inside of the tree’s fruit dehydrates naturally and can effortlessly be grinded into powder. It’s very healthy—a two-tablespoon serving of Baobest Baobab Fruit Powder contains 6g of dietary fiber, 272mg of potassium, loads of Vitamin C, 35 calories and 9 grams of carbohydrate. Plus, Baobest claims it has more antioxidants than acai or blueberries.
The true benefit of this fruit powder, though, is its remarkable versatility. We tried it in yogurt, oatmeal, in smoothies and even put ½ serving in a glass of water. (Baobest also recommends adding it to baked goods, juices and sauces, though we didn’t try that.) The added taste is noticeable in some mixtures and is completely hidden in others, but never was it so invasive that it ruined the experience of a food or drink you normally like. The taste is slightly tangy but not very strong, even if the nutrients are plentiful.
A 7-ounce bag of Baobest—about 16.5 servings—retails for $15.99 at baobabfoods.com.
Read more at http://running.competitor.com/2015/04/nutrition/fuel-buzz-baobab-fruit-powder_127578#8QEk1Of0V88wr9BO.99
Baobest Baobab Powder Review
Originally posted at Run On Organic August 5, 2015
A Super Superfruit
Originally posted at New You
Watch out acai and goji berries, there’s a new superfruit in town that hails from somewhere other than China or South America. In fact, this rare breed boasts an unparalleled nutritional profile and known as the “Queen of Superfruits.”
Introducing, Baobab, an African wild-harvested fruit that is bursting with essential minerals and nutrients. What makes baobab the most super superfruit of them all? Well first, baobab provides consumers a natural way to achieve healthy, glowing skin since it is packed with both antioxidants and vitamin C. More importantly, the delicious, light, and subtly tangy flavor of this superfruit blends perfectly with other fruity tastes, making it easy to squeeze in your daily dose since it works as an addition to your morning yogurt or afternoon smoothie.
The NEW YOU team was lucky enough to have the chance to try out some of the baobab products from the brand Baobab Foods, the leading supplier and manufacturer of baobab superfood products. In fact, our very own publisher couldn’t stop raving about these tasty treats after testing and tasting the Baobest Baobites—bite-size fruit morsels made with fruit powder, real fruit concentrates, and pectin.
But it doesn’t end there. Apart from being one of the most nutritious foods on earth, baobab provides several beauty benefits too. This exotic species promotes collagen production because of its high levels of vitamin C, so say good-bye to your wrinkles and fine lines and hello to a healthy glowing skin! Baobab also reduces the visible signs of aging due to its powerful polyphenol content and antioxidant levels, so you can bet your skin’s elasticity will be stronger and smoother than ever before.
Baobab poised to become the “queen of superfruits,” supplier says
By Elizabeth Crawford, 18-Aug-2015
Antioxidant- and fiber-rich baobab is on the verge of stealing the crown from acai, goji berries and pomegranate as the “queen of superfruits,” thanks to awareness raised by recent and upcoming product launches featuring the ingredient, according to a key ingredient supplier.