The majority of the very poorest people live in the driest parts of the Africa. Which, coincidentally, also happens to be the areas where Baobab occurs. That is why a market for Baobab products is so incredibly valuable to people living in these areas. In southern Africa, Baobab grows in very dry areas, with rainfall of as little as 500mm (19 inches) a year (that’s why our Baobab has such a concentrated vitamin C content). It fruits in the middle of the dry season, when there is nothing else growing and very little in the way of other income earning opportunities for people.
When you earn an average of $100 a year, even a small amount of extra cash goes a very long way. Harvesters are able to multiply their annual cash income many times over just by selling Baobab, enabling them to pay for their children’s education and other essentials. That is why the Baobab trade is so important to people’s livelihoods.
Harvesters are paid upfront when they bring their fruit to rural collection points. As we expand our operations, we hope to continue to widen the scope of impact.